Charlie Sheen claims that he is “Bi-winning”, whatever that means. In reality, he is not winning in any sense of the word, and he is seriously losing a positive image in the public light. It is not secret to America that Sheen has gone off the deep end. Check out this interview Sheen did with ABC, which received over 11 million views.
Did he really say that his brain isn’t from this particular terrestrial realm? Yes, and he desperately need a Public Relations agent to step in to save any chance of him regaining a positive image to the public. Sheen was the star of “Two and a Half Men,” the hit CBS comedy that pulled the plug on this season’s production because of his “statements, conduct, and condition. The show’s creator, Chuck Lorre accused Sheen of having reckless sex and a drug problem. Sheen said he is 100 percent clean and plans to show up for work despite the cancelling of the show. Sheen then accepted many interviews to address the harsh allegations, which quickly spread all over the media. He answered his interview questions in a confusing and extremely defensive manner, leaving America questioning anything he now says. Check out this article to learn more about Sheen’s media madness.
My P.R. Campaign
As Sheen’s Public Relations agent, I would begin by making Sheen take a test to figure out if he is in fact sober from drugs, and then make this medically credible test public to the media. This could possibly backfire if he is lying about being sober; in that case, I would send him to rehab immediately. Following the Public Relations Society of America (PRSA) Code of Ethics, I would not lie if Sheen were not sober. I would hold a press conference with news mediums, and tell them the true results of his drug tests. This would help to establish the public’s view of Sheen as an honest person, and validate my personal responsibility and fairness to the public.
After making sure Sheen is clean of all drugs, I would then proceed to make his image positive in the public eye. As Sheen already has the paparazzi following him whenever he steps out of the house, I would make sure that always looked presentable when in public. I would have him take his children to the park, establishing an image that Sheen is a responsible family man. This could be risky in that Sheen has had a past in being irresponsible with his children. He would be required to take family living classes, as well as anger management, in order to provide his children with a safe environment that the public would recognize.
Finally, I would push this campaign further and have Sheen collaborate with an author to write a book. This book would be an accurate account of Sheen’s troubled life, with much exaggeration on his turning a new leaf. I would stage a pseudo-event, in which I would have Sheen read part of his book at the book’s release, and advise him to become emotional. This would capture the audience’s hearts, as well as push them to buy the book. This book would backfire if the public does not feel compelled to buy the book, or the book receives bad reviews.
My campaign would uphold all of the PRSA ethics, as well reshape Sheen’s negative image into a positive one. This would aid him in his relationship with the public, his career, and possibly even result in “Two and a Half” men re-airing.